The market is severely polarized between the "Big 5" giants and solo freelancers. Here is how Jour de Chance positions itself in this ecosystem.
| Criteria | Model A Freelancer / Boutique | The Scale-up Choice Model B Jour de Chance | Model C Big 5 (Havas, Publicis...) |
|---|---|---|---|
| Agility & Speed | ⭐⭐⭐⭐⭐ Immediate | ⭐⭐⭐⭐⭐ Startup Speed | ⭐ Heavy Processes |
| Media Buying Power | ⭐ No Leverage | ⭐⭐⭐⭐⭐ Negotiated Net | ⭐⭐⭐⭐⭐ Massive Volume |
| 360° Vision (On + Off) | ⭐⭐ Often Pure-player | ⭐⭐⭐⭐⭐ Connected | ⭐⭐⭐⭐ Siloed |
| Your Contact | Direct Expert | Direct Senior Expert | Junior Project Manager |
| Cost / ROI focus | Economical | Performance Driven | High Weight + Fees |
Major groups like Havas, Publicis, Dentsu, GroupM or Omnicom are designed to manage tens of millions of euros for historical Fortune 500 advertisers.
For a startup or scale-up, this often means being treated as a "small" client, staffed with junior teams and a structural inertia incompatible with fast growth cycles.
Jour de Chance was created to offer the sheer firepower and negotiated rates of large groups, while maintaining the agility and seniority of the best boutique agencies. We are not your service providers, we are your outsourced media department.
Stop choosing between agility and power. Take both.
