No, TV is not just an awareness medium. With the right attribution tools, track the impact of each spot on your website.
"I know half my advertising is wasted, I just don't know which half." This quote by John Wanamaker is obsolete.
Thanks to real-time spot recognition technologies, we can correlate the precise broadcast time of a TV spot with traffic spikes on your site.
Beyond the immediate click, TV improves the performance of all your other digital channels (Search, Social) for weeks. This is the halo effect.
Digital acquisition and media strategy experts.