Audit

Media Audit: Where are your savings hiding?

📅 2025-11-05 ⏱️ 6 min read

Hidden fees, opaque commissions, ineffective targeting... A media audit often reveals 20% wasted budget. Here is how to recover it.

When was the last time you checked your media invoices? Really checked?

The Opacity of the Advertising Market

Between DSPs, SSPs, tech fees, and agency commissions, it is not uncommon that only 40% of your invested euro is actually visible on screen.

3 Essential Control Points

  • Brand Safety: Are you paying to appear on shady sites?
  • Viewability: Are your ads actually seen?
  • Fraud: What share of your traffic comes from bots?

A neutral audit is the only way to regain control.

Jour de Chance

The Jour de Chance Team

Digital acquisition and media strategy experts.

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