Strategy

The Scale-up Gap: Why Your CAC Explodes on Facebook

📅 2025-09-28 ⏱️ 7 min read

Beyond a certain budget, the algorithm saturates. Discover why you need to diversify your channels before it's too late.

It's the classic scenario: you launch your startup, put €2000 on Facebook Ads, and the results are incredible.

The €20k Wall

Then you decide to scale. You increase the budget to 10k, then 20k€. And there, catastrophe. The CPA doubles. This is the 'Scale-up Gap'.

How to break this ceiling?

Diversify your acquisition channels: TikTok for virality, DOOH for credibility, TV for power.

Jour de Chance

The Jour de Chance Team

Digital acquisition and media strategy experts.

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