Two major highlights to install the European leader of investment in the daily lives of French people.
To win in France, Bitpanda needed to break out of the crypto initiate circle. The brand needed credibility, visibility, and proximity. We responded with a two-phase strategy, synchronized with sporting and economic news.
Profiting from the aura of Stan Wawrinka, brand ambassador, we deployed a powerful tactical device around the Porte d'Auteuil during the tournament.
DOOH Dominance: Massive occupation of digital screens around the stadium and on spectator routes.
Contextualization: Messages linking sports performance to financial performance.
For the financial "rentrée", we scaled up with a campaign combining the statutory power of large format and the precision of mobile targeting.
Monumental canvases (Haussmann) and giant banners to install the brand as a solid financial institution.
Major Innovation: We retargeted on mobile people who had been exposed to DOOH screens. If you passed by a Bitpanda poster, you would see the brand on your mobile a few minutes later. This creates an inevitable repetition effect and streamlines the call to action (download).
"By connecting the physical world (DOOH) and mobile, we drastically reduced the acquisition cost while building a strong brand. That is the strength of the Jour de Chance model."
