How to replace indiscriminate mailbox spraying with surgical digital targeting? Less paper, more store traffic.
Historically, Les Comptoirs de la Bio relied heavily on flyers (ISA - Unaddressed Printed Matter) to generate traffic. Problem: it's expensive, ecologically questionable, and above all impossible to track precisely. You never know if the client comes thanks to the flyer or by habit.
We shifted printing budgets to a hyper-local digital acquisition strategy on Meta (Facebook/Instagram) and Google Ads.
No more arbitrary kilometer radiuses. We target only people living less than 15 minutes (by car or foot) from the actual point of sale. We only pay for warm prospects.
Digitization of current promotions. Ads broadcast loss-leader products directly into the news feed of locals, with a strong incentive to move immediately.
Connecting CRM and GPS data to measure Cost per Visit. We know exactly how many advertising euros were needed to bring a customer into the store.
"The shift to digital allowed us to halve our acquisition costs while modernizing our image. Store traffic is finally correlated with our actions."
Stop advertising spraying. Switch to precision targeting.
Digitize my point of sale