Sisley Campaign
Luxury & Beauty

Sisley: Data-Driven
Excellence

How to accelerate E-commerce sales for a historic family House without ever compromising its prestige image?

+45% Global ROAS
12 Managed Markets
Full Funnel Branding & Perf

The Challenge: Performance vs Prestige

Sisley is a global reference in phyto-cosmetology. The challenge was to structure international digital acquisition with a double requirement:

1

Maintain "High-End" desirability with creative and immersive visuals.

2

Generate profitable E-commerce growth (ROAS) in mature markets (Europe) and developing ones (Asia, US).

Sisley Product

The Answer: "Luxury Performance"

We deployed a bespoke strategy combining the power of Data and the elegance of Luxury.

🎯

Granular Segmentation

Strict audience separation: Prospecting (Qualified Lookalikes) vs Retention (CRM Onboarding).

🎨

"Mobile-First" Creatives

Adaptation of TV/Print assets into dynamic vertical formats (Stories, Reels) to capture attention in < 2s.

📊

Unified Steerage

Setup of crossed dashboards (Google Analytics + Ad Platforms) for a "Single Source of Truth" vision.

"Jour de Chance understood Sisley's DNA. They don't just manage campaigns, they orchestrate a digital presence that respects our codes while delivering exceptional business performance."

Your brand deserves the best of both worlds

Luxury and Performance are not incompatible.

Let's discuss your strategy