Access mass media without CAC40 budgets? It's finally possible. Here is how to target only your catchment areas.
For decades, television was the preserve of industry giants. €100k entry ticket, broad targeting, vague ROI measurement... For a DNVB (Digital Native Vertical Brand), it was unthinkable.
Since the regulation opened up in 2020, everything has changed. Addressable TV now allows different spots to be broadcast depending on the household watching the program.
In 2026, addressable TV represents a major opportunity.
Digital acquisition and media strategy experts.