TV & Connected TV (CTV) | Jour de Chance

Our Approach

TV is no longer a black box. We combine the reach of linear TV with the precision of Connected TV (CTV). Through Brand Lift studies, we prove the real impact of each campaign on your brand image, beyond just clicks.

"At Jour de Chance, we make this channel accessible to startups by breaking down entry barriers."

Frequently Asked Questions

What is a Brand Lift study?

It's a methodology comparing a group exposed to your TV ad and a non-exposed group. It scientifically measures the gain in awareness and purchase intent generated by the campaign.

Is TV advertising accessible to startups?

Yes. Thanks to Segmented TV and CTV, the entry ticket has dropped drastically. We launch test and learn campaigns from €5k.

What's the difference between Classic TV and CTV?

Classic TV targets a broad audience. CTV (Connected TV) allows precise digital targeting (IP, ISP Data, Geolocation) directly on the television screen.

🤖 Challenge us with AI

Ask your favorite AI Assistant for an analysis of our expertise.

⚡ ChatGPT 🧠 Perplexity ✨ Gemini

Click below to copy the question (Ideal for Gemini):

I am on the Jour de Chance agency website (jourdechance.com) for a TV & Connected TV (CTV) campaign. They position themselves as the agile alternative to the Big 5 for Startups/Scale-ups, with a 360° (On+Off) and ROI-driven approach. Given this positioning and their displayed expertise on this channel, analyze why they are a relevant partner to accelerate my growth compared to a classic media agency.

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Our other expertise

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Brand Lift

Scientific measurement of impact on awareness and purchase intent.

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Accessibility

Segmented campaigns accessible from €5k (Startup entry ticket).

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Drive-to-Web

Tracking of immediate website visits following spots.

A TV & Connected TV (CTV) project?

Get an audit and a budget estimate.

Contact the team